Analytics and reporting for ecommerce
Track email and SMS performance and get marketing insights that are actually useful.
At a glance
Dashboards provide a snapshot of business performance.
In the moment
Get analytics without leaving the screen you’re working on.
On the reg
Browse pre-built reports that answer key business questions.
Scheduled simplicity
Set a custom schedule to receive automated reports.
Contextual analytics (without any black holes)
When there’s a mountain of data at your disposal, you can get lost when searching for a specific answer.
Klaviyo highlights relevant data right alongside whatever you’re working on, so you can see where things stand without veering off track.
Get the answers you need without interruption. Simple.
Dashboards (actually helpful ones)
See your business at a glance: performance, recent activity, even suggested next steps as you grow.
Flow analytics
Check the performance, conversion rate, and conversion value for each email and SMS in a flow, right from the flow builder.
Campaign analytics
Track performance over time, look for trends or outliers, and jump into an individual campaign with a click.
Answers to big questions, even ones you didn’t know to ask
Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.
Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.
Answers to big questions, even ones you didn’t know to ask
Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.
Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.
Reports library
Explore ready-made reports that cover everything from email and SMS performance to revenue growth.
Custom reports
Examine business from every angle: metrics, campaigns, flows, and product performance.
Conversion tracking
See which emails and texts drive sales, with customizable conversion windows to fit your sales cycle.
Benchmarks offer insights for email and SMS
Different industries have unique dynamics, with businesses ranging from start-ups to global corporations. So for too long, the answer to seemingly straightforward questions like “What’s a good click rate?” has been “It depends”. No longer.
Klaviyo is the only ecommerce marketing platform with built-in, personalized benchmarks—specific to your industry, growth rate, and other business characteristics.
See where you’re rocking it, what may need your attention, and how to aim even higher.
Relevant to your business, today
Compare performance to brands similar to yours—based on industry, growth rate, and other business characteristics.
Color-coded ratings
Each performance indicator gets a rating, from excellent to poor. Now you know what’s working and what can improve.
Solutions to improve performance
If something’s underperforming, Klaviyo alerts you and links to resources specific to that indicator.
