Creative resources

Build eye-catching ads that drive results with helpful tools, inspiring ad examples, and more.

Your guide to video creative

The video you use is one of the biggest factors in how well a YouTube campaign performs. Before you start filming, take a look at a few popular video techniques that can help your business stand out.

YouTube creative directory

Whether you’re starting from scratch or repurposing a video you already have, our trusted creative partners can help you make a great ad.

Google Ads video creation tools

Google Ads video creation tools allow you to quickly build ads optimized for YouTube – no elaborate tools or experience required. Just upload your brand assets, choose from our catalog of proven templates, and start creating.

Video Ad Sequencing

Let your ads tell a story that unfolds over time across devices and formats. Set your own order or let customers experience your ads based on their engagement.

Video ad examples to inspire you