Klaviyo Academy

Welcome to the Klaviyo Academy! Here, you'll find courses and certifications on how to grow your business with Klaviyo. You can search by level or goal to find resources that best suit your needs.

If you're new, we recommend starting with the basics. You can use the goal filter to find content that aligns with each stage of the ecommerce marketing funnel. 

Getting Started with Klaviyo
Getting Started with Klaviyo
Learn how to send email and SMS in Klaviyo, and set up your account for success from day one!
1 hr 14 min
newSMSEmailBasicsCourseGetting started
SMS Strategy Certification
SMS Strategy Certification
The SMS Strategy Certification will teach you how to create an effective SMS marketing strategy and covers tactics that range from beginner to advanced levels.
7 Courses
MMSSMSCertification
Product Certification
Product Certification
The Product Certification helps you get the most out of Klaviyo so that you feel empowered to own your destiny and grow your brand.
7 Courses
Certification
Holiday Marketing Strategies
Holiday Marketing Strategies
Use our holiday marketing strategy playbooks to create a plan for converting customers during all seasons.
6 Courses
BasicsCourseConversionHoliday marketing
Black Friday / Cyber Monday Marketing Strategies
Black Friday / Cyber Monday Marketing Strategies
Black Friday and Cyber Monday are the biggest annual events in ecommerce. Learn how to prep, plan, and execute a successful BFCM strategy.
2 Courses
BasicsCourseConversion
Creating an Effective Acquisition Strategy Using Signup Forms
Creating an Effective Acquisition Strategy Using Signup Forms
Learn how to grow your owned marketing channels by gathering engaged subscribers with beautiful, effective forms.
32 min
FormsBasicsCourseAcquisitionGrow my audience
Running a VIP Program
Running a VIP Program
Learn best practices around engaging your most loyal brand enthusiasts in Klaviyo.
31 min
CourseLoyaltyConversionIntermediateLists and segmentsBuild relationships
Getting Started with Email Design
Getting Started with Email Design
In this course, you will be guided through the basics of email design and learn best practices to begin sending with Klaviyo.
29 min
EmailBasicsCourseConversionAcquisitionGetting started
Running a Multinational Business
Running a Multinational Business
Learn best practices around running a multinational business with Klaviyo.
47 min
CourseLoyaltyAdvancedConversionAcquisitionEarn more revenue
Leveraging Customers' Expected Date of Next Order
Leveraging Customers' Expected Date of Next Order
This course will teach you how to best use expected date of next order in Klaviyo.
26 min
CourseLoyaltyAnalyticsConversionIntermediateEarn more revenue
Integrating Owned Marketing with Your Facebook Advertising Strategy
Integrating Owned Marketing with Your Facebook Advertising Strategy
In this course, we’ll explore how you can incorporate Facebook and Instagram ads into your customer journey.
34 min
CourseLoyaltyAwarenessConversionAcquisitionIntermediateGrow my audienceEarn more revenueLists and segments
Using Customer Lifetime Value Data in Klaviyo
Using Customer Lifetime Value Data in Klaviyo
In this course, you will learn more about what CLV is and gain inspiration for how to use this information in Klaviyo.
33 min
CourseLoyaltyAnalyticsConversionIntermediate
Building a Brand Voice
Building a Brand Voice
Learn how to create a distinct brand voice that will resonate with your brand community and convey the message behind your business.
26 min
BasicsAwarenessBuild relationships
Building a Brand Community
Building a Brand Community
Learn the fundamentals of building a brand community to grow your business.
32 min
CourseAwarenessAcquisitionIntermediateBuild relationships
Personalizing Your Emails
Personalizing Your Emails
Learn how to personalize your emails to resonate with recipients and boost engagement.
24 min
EmailCourseLoyaltyAwarenessConversionAcquisitionIntermediateGetting startedBuild relationships
Moving from a Brick-and-Mortar Store to an Ecommerce Business
Moving from a Brick-and-Mortar Store to an Ecommerce Business
This course will walk you through how to build an online presence to reach a broader audience on the internet.
23 min
CourseConversionAcquisitionIntermediateEarn more revenue
Optimizing Marketing for Your Subscription Brand
Optimizing Marketing for Your Subscription Brand
Learn how to get the most out of Klaviyo so that you can own the growth of your subscription brand.
27 min
FlowsCourseAwarenessAcquisitionIntermediateEarn more revenueLists and segments
Using QR Codes to Gather Subscribers
Using QR Codes to Gather Subscribers
Learn how to use and optimize QR codes to grow your business.
17 min
CourseAcquisitionIntermediateGrow my audienceLists and segments
Pivoting Your Product Offering
Pivoting Your Product Offering
This course will walk you through how to pivot your product offering while remaining true to your brand.
29 min
CourseConversionIntermediateEarn more revenue
Automating the Customer Journey with Flows
Automating the Customer Journey with Flows
Discover how automated messages facilitate the customer journey and convert prospects into loyal customers.
44 min
FlowsCourseLoyaltyConversionIntermediateBuild relationships
Writing SMS and MMS Copy
Writing SMS and MMS Copy
Learn how to write SMS and MMS copy that will maximize every interaction you have with your customers.
26 min
SMSBasicsCourseConversionGetting started
Strengthening Your Relationships with Klaviyo SMS
Strengthening Your Relationships with Klaviyo SMS
Learn to make creative and targeted SMS content to strengthen your relationships with subscribers.
43 min
SMSBasicsBuild relationships
Developing a Content Calendar
Developing a Content Calendar
This course will help you build a content calendar to plan out your email sending schedule.
1 hr 4 min
BasicsCourseCampaignsConversionGrow my audience
Customizing Your Analytics Experience
Customizing Your Analytics Experience
Learn how to analyze your account performance with metric data, custom reports, and benchmarks.
36 min
BasicsCourseLoyalty
Increasing Average Order Value Through Owned Marketing
Increasing Average Order Value Through Owned Marketing
Learn how to increase Average Order Value by building relationships with your customers.
36 min
EmailLoyaltyCampaignsConversionAcquisitionIntermediateEarn more revenue
Leveraging SMS and Email for a Product Launch
Leveraging SMS and Email for a Product Launch
This course shows how to use SMS and email for product launch promotions.
14 min
SMSBasicsCourseConversionEarn more revenue
Developing a User-Generated Content Strategy
Developing a User-Generated Content Strategy
Learn more about user-generated content, including how to collect and promote it in and outside of Klaviyo.
35 min
LoyaltyAwarenessCampaignsIntermediateBuild relationships
Improving Deliverability and Maintaining Klaviyo Account Health
Improving Deliverability and Maintaining Klaviyo Account Health
Learn how to improve or maintain good deliverability by practicing list cleaning and healthy account habits.
33 min
MMSSMSBasicsAnalyticsImprove deliverability health
Converting Black Friday/Cyber Monday Signups into Everyday Customers
Converting Black Friday/Cyber Monday Signups into Everyday Customers
Keep up the momentum from Black Friday Cyber Monday by nurturing your relationships with new subscribers and growing your community of loyal customers.
33 min
SMSEmailBasicsHoliday marketing
Building Your Father's Day Marketing Strategy
Building Your Father's Day Marketing Strategy
Learn how to develop a Father's Day marketing strategy and content schedule.
23 min
CourseLoyaltyConversionAcquisitionIntermediateHoliday marketing
Creating a Labor Day and Back-to-School Content Calendar
Creating a Labor Day and Back-to-School Content Calendar
Optimize your marketing this Labor Day/Back-to-School season so that you don't leave any money on the table.
25 min
LoyaltyAwarenessConversionAcquisitionIntermediateHoliday marketing
Creating Your Memorial Day Marketing Strategy
Creating Your Memorial Day Marketing Strategy
In this course, we'll share tips for creating your Memorial Day marketing strategy.
22 min
CourseConversionIntermediateHoliday marketing
Developing a Mother's Day Marketing Strategy
Developing a Mother's Day Marketing Strategy
Maximize your Mother’s Day email and SMS campaigns for a comprehensive holiday marketing plan, including strategic content, who to target and send to.
39 min
BasicsCourseHoliday marketing
Developing a Valentine's Day Marketing Strategy
Developing a Valentine's Day Marketing Strategy
This course will walk you through creating a Valentine's Day marketing strategy, including defining key segments and setting up a campaign sending schedule.
48 min
CourseLoyaltyConversionAcquisitionIntermediateHoliday marketing
Creating a Winter Holiday Marketing Strategy
Creating a Winter Holiday Marketing Strategy
This course will help you maximize your returns throughout the winter holidays and into the new year.
33 min
CourseLoyaltyConversionAcquisitionIntermediateHoliday marketing
Preparing for Black Friday / Cyber Monday
Preparing for Black Friday / Cyber Monday
This course will walk you through how to create a content strategy for Black Friday and beyond.
30 min
SMSEmailBasicsCourseHoliday marketing
Beginner Strategies
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
MMSSMSBasicsCertification
Consent and Deliverability
Consent and Deliverability
This course breaks down SMS consent and deliverability so that you’re set up for success with every text message sent to your customers. Part 2/7
12 min
MMSSMSBasicsCertificationImprove deliverability health
SMS Strategy Certification Review and Exam
SMS Strategy Certification Review and Exam
Review what you've learned and earn your official SMS Strategy Certification credentials by passing the exam. Part 7/7
38 min
MMSSMSIntermediateCertification
Analyzing Your Results
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
MMSSMSBasicsCertification
Marketing Fundamentals
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
MMSSMSBasicsCertification
Advanced Strategies
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
MMSSMSAdvancedCertification
Intermediate Strategies
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
MMSSMSIntermediateCertification
Product Certification - Make Data-Driven Choices
Product Certification - Make Data-Driven Choices
Round out your Product Certification by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
BasicsAnalyticsCertification
Product Certification - Conclusion and Certification Exam
Product Certification - Conclusion and Certification Exam
Wrap up the Product Certification by taking the exam and earn your certificate! - Part 7/7
SMSEmailBasicsCertification
Product Certification - Introduction
Product Certification - Introduction
Learn what you can expect from product certification - Part 1/7
BasicsCertification
Product Certification - Craft Your Message
Product Certification - Craft Your Message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
EmailBasicsCertification
Product Certification - Klaviyo Basics
Product Certification - Klaviyo Basics
Kick off the Product Certification by learning the basics of Klaviyo - Part 2/7
12 min
BasicsCertification
Product Certification - Build Relationships
Product Certification - Build Relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
BasicsCertificationLists and segments
Product Certification - Send with Intention
Product Certification - Send with Intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
EmailBasicsAnalyticsCampaignsCertification
Beginner Strategies
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
MMSSMSBasicsCertification
Consent and Deliverability
Consent and Deliverability
This course breaks down SMS consent and deliverability so that you’re set up for success with every text message sent to your customers. Part 2/7
12 min
MMSSMSBasicsCertificationImprove deliverability health
SMS Strategy Certification Review and Exam
SMS Strategy Certification Review and Exam
Review what you've learned and earn your official SMS Strategy Certification credentials by passing the exam. Part 7/7
38 min
MMSSMSIntermediateCertification
Analyzing Your Results
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
MMSSMSBasicsCertification
Marketing Fundamentals
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
MMSSMSBasicsCertification
Advanced Strategies
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
MMSSMSAdvancedCertification
Intermediate Strategies
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
MMSSMSIntermediateCertification
Product Certification - Make Data-Driven Choices
Product Certification - Make Data-Driven Choices
Round out your Product Certification by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
BasicsAnalyticsCertification
Product Certification - Conclusion and Certification Exam
Product Certification - Conclusion and Certification Exam
Wrap up the Product Certification by taking the exam and earn your certificate! - Part 7/7
SMSEmailBasicsCertification
Product Certification - Introduction
Product Certification - Introduction
Learn what you can expect from product certification - Part 1/7
BasicsCertification
Product Certification - Craft Your Message
Product Certification - Craft Your Message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
EmailBasicsCertification
Product Certification - Klaviyo Basics
Product Certification - Klaviyo Basics
Kick off the Product Certification by learning the basics of Klaviyo - Part 2/7
12 min
BasicsCertification
Product Certification - Build Relationships
Product Certification - Build Relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
BasicsCertificationLists and segments
Product Certification - Send with Intention
Product Certification - Send with Intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
EmailBasicsAnalyticsCampaignsCertification
Beginner Strategies
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
MMSSMSBasicsCertification
Consent and Deliverability
Consent and Deliverability
This course breaks down SMS consent and deliverability so that you’re set up for success with every text message sent to your customers. Part 2/7
12 min
MMSSMSBasicsCertificationImprove deliverability health
SMS Strategy Certification Review and Exam
SMS Strategy Certification Review and Exam
Review what you've learned and earn your official SMS Strategy Certification credentials by passing the exam. Part 7/7
38 min
MMSSMSIntermediateCertification
Analyzing Your Results
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
MMSSMSBasicsCertification
Marketing Fundamentals
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
MMSSMSBasicsCertification
Advanced Strategies
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
MMSSMSAdvancedCertification
Intermediate Strategies
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
MMSSMSIntermediateCertification
Product Certification - Make Data-Driven Choices
Product Certification - Make Data-Driven Choices
Round out your Product Certification by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
BasicsAnalyticsCertification
Product Certification - Conclusion and Certification Exam
Product Certification - Conclusion and Certification Exam
Wrap up the Product Certification by taking the exam and earn your certificate! - Part 7/7
SMSEmailBasicsCertification
Product Certification - Introduction
Product Certification - Introduction
Learn what you can expect from product certification - Part 1/7
BasicsCertification
Product Certification - Craft Your Message
Product Certification - Craft Your Message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
EmailBasicsCertification
Product Certification - Klaviyo Basics
Product Certification - Klaviyo Basics
Kick off the Product Certification by learning the basics of Klaviyo - Part 2/7
12 min
BasicsCertification
Product Certification - Build Relationships
Product Certification - Build Relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
BasicsCertificationLists and segments
Product Certification - Send with Intention
Product Certification - Send with Intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
EmailBasicsAnalyticsCampaignsCertification