The most coveted award in travel.

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The travel industry’s annual recognition of excellence in design, creativity, and innovation.

Skift IDEA Awards 2022

Now in its fourth year, Skift IDEA Awards has become the travel industry’s most coveted achievement for excellence in design, creativity and innovation.

The awards recognize impactful and inspiring projects from brands, agencies, and tech companies that solve traveler challenges, inspire change, and define the future of travel.

From purpose-built spaces and digital experiences to creative excellence and transformative leadership, IDEA Award winners are a beacon for where the industry is heading.

Past judges include renowned design and business leaders from some of the world’s most innovative companies, along with Skift’s editors and forward-thinking industry experts.

Why Enter?

Exposure to Skift’s editors and VIP judges.

Coverage on Skift.com, Skift’s marketing and social channels, and events for finalists and winners.

Complimentary ticket to Skift Global Forum 2022 for winners, along with brand exposure during the opening night event.

Personalized branding kit for winners to promote achievements through their own channels, to customers, and the press.

Credit towards Skift’s premium subscription products.


FEES & DATES
Regular Deadline – June 10 – $395
Final Deadline (extended) – July 8 – $495

Insider Tip: Enter early to secure the best rates, with peace of mind of knowing you can continue to edit submissions through the final deadline.

2022 CATEGORIES

This year’s program has 18 categories across five distinct criteria groups. Unless noted in the description, any organization may be eligible for an award, regardless of company type or sector.

Industry Innovators: Projects defining the future

Forward-thinking strategy, design, and execution that drives sector innovation and consumer impact.

Entry: Single project


Lodging & Hospitality
Projects defining the future of lodging, hospitality, and the guest experience.

Airlines & Airports
Projects defining the future of aviation, airlines, airports and the traveler experience.

Tourism
Projects defining the future of tourism, destination marketing and management, and the visitor experience.

Meetings & Events
Projects defining the future of meetings, events, and the attendee experience.

Pandemic Response
Projects designed to enable safe travel or mitigate the economic effects of the covid-19 pandemic.

Change Makers:
Creating positive impact

Organizations elevating the Travel Industry’s role as a force for good by affecting meaningful change.

Entry: Single or multiple projects


People & Community
Initiatives creating a positive impact on people. Including social causes, community activism, and anything else with the intent to improve the human condition.

Sustainability
Initiatives creating a positive impact on the planet. Including reducing environmental harm, addressing climate change, nature preservation, and anything else with the intent to protect the planet.

Creative Minds:
Industry’s most creative

For the makers of awe-inspiring campaigns, content, and creative projects.

Entry: Single project


Marketing
Campaigns, advertising, and communications created with the intent to drive action.

Product Design
Websites, apps, UX/UI, and creative technologies.

Content
Content or experience created with the intent to inform or inspire the end-user  – including editorial features, film, activations, written/interactive content, and visual design.

Physical Experience
Built or temporary space, event or live/hybrid experience that impacts the end-user in a physical environment. 

Experimental
Daring concepts, ground-breaking ideas, and innovative designs that imagine new possibilities for the future.

Problem Solvers:
Addressing Biz Challenges

Products, tech, and solutions driving business and experiential outcomes.

Entry: Single or multiple travel industry projects


Business Outcomes
Sales, Marketing, Operations, and other B2B solutions that drive business outcomes.

Traveler Experience
Direct-to-consumer solutions that drive experiential outcomes – including payments, consumer apps, smart tech and anything else along the travel journey.

Teams:
People & Companies

The departments, agencies, and collaborators behind the world’s most innovative travel brands.


In-house Innovators
Consistent innovation and creative output from a brand’s in-house team or department. 

Creative Collaborator
The agencies and studios travel brands trust to produce world-class design projects, experiences, content, and creative.

Communications Team
The people who have a “way with words” – consistently and effectively promoting brand concepts in fresh, clever ways.

Company on the Rise
Startups and small businesses (under 100 employees) defining the future.

Visionary 2030 Award


Presented by: JetBlue Technology Ventures


JetBlue Technology Ventures invests in and partners with early-stage startups improving the travel, hospitality, and transportation industries, helping to improve the end-to-end experience for travelers everywhere, whether they’re flying or not.

All 2022 IDEA Award applicants are eligible for the JetBlue Technology Ventures Visionary 2030 Award, which will recognize visionary efforts to improve the overall travel experience, regardless of industry sector. All entrants are automatically considered at no additional cost.


FORMER JUDGES

Aaron Walton – CEO & Founder, Walton Isaacson
Amy Burr – President, JetBlue Technology Ventures
Andrew Benioff – Founder & Chairman of The Independent Lodging Congress
Casper Overbeek – Chief Digital & Customer Experience Officer, citizenM
Colin Nagy – Columnist, Skift
James Thornton – CEO, Intrepid

Jan Chipchase – Founder, Studio D
Lindsey Maxwell – Vice President, TEAGUE
Liz Lambert – Founder & Chief Creative Officer, Bunkhouse
Lola Akerstrom – Founder, Local Purse
Mia Kyricos – President & Chief Love Officer, Kyricos & Associates
Yves Behar – Founder and CEO of fuseproject

PAST WINNERS

2021 Skift IDEA Award Winners
2020 Skift IDEA Award Winners


Does the entry cost guarantee an award or only a chance to be chosen?

The entry fee does not guarantee an award, but all entries will be reviewed by our selection committee. The finalists chosen will be announced on Skift.com and will be reviewed by our  judges to make the final designation for each category.

Does the price include all costs after entry or is there an additional cost if chosen?

There is no additional cost aside from the entry fee.

Is there a timeframe during which the campaigns being submitted need to fall under?

The entry should be active in 2022, but it is OK if it launched earlier as long as it is still in the market or has an impact in 2022. We are also happy to further review your entry and advise!

Can you confirm that my entry was submitted?

With your log-in information, the easiest way to check on an entry would be to sign in on this page and go to the “My Entries” tab. If you do not find your entry, please email us at [email protected] and we will assist.

Once I submit my entry, can I continue editing it? If yes, until when?

Yes, after submitting the entry fee, you may continue editing your entry until the final deadline. That said, enter early to secure the best rate!

How much needs to be submitted in order to go back in and edit? Is there a minimum requirement?

There is no minimum – you can leave anything “TBD” within the entry prompts and continue editing your entry after submitting it.

I’m unsure what category my brand falls under…help?

You are welcome to submit your entry for the category you see most fit, as there is leeway within many of the categories to make a case. Our best advice is to tell your story on how your product/campaign impacts its intended user, and how you’ve partnered within the travel sector to provide value to the traveler.

Some material within my entry has not been cleared yet – how can it stay confidential until it is cleared?

Within your entry, please let us know what cannot be published. If your entry gets chosen as a finalist/winner, we may ask for a revised version with cleared materials so we can post when announcing results. Otherwise, we would use only what is cleared to publish publicly.

Who will be a part of this year’s jury?

Aside from Skift editors, our jury is typically comprised of creative business and innovation leaders from sectors adjacent to travel, who have expertise and a unique vantage point on design and consumer behavior. You can find a list of previous jury members on the bottom of the awards landing page, and we will be sharing this year’s list as we get closer to the deadline.

How many entries does one payment cover?

Each entry requires payment, which is stated within the entry process in the platform for reference. 

Enter the 2022 Skift IDEA Awards

Entries are now closed. Stay tuned for results.

Entries Closed

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