Klaviyo Academy

Welcome to the Klaviyo Academy! Here, you'll find courses and certifications on how to grow your business with Klaviyo. You can search by level or goal to find resources that best suit your needs.

If you're new, we recommend starting with the basics. You can use the goal filter to find content that aligns with each stage of the ecommerce marketing funnel. 

NEW: Getting started with Klaviyo
NEW: Getting started with Klaviyo
Get step-by-step guidance to help you start sending email and SMS in Klaviyo!
Basics Getting started Email auto-registration GSredirect1
NEW: Deliverability certificate
NEW: Deliverability certificate
The deliverability certificate will help you improve your SMS and email deliverability performance.
4 Courses
Basics Certification Improve deliverability health
Black Friday / Cyber Monday Marketing Strategies
Black Friday / Cyber Monday Marketing Strategies
Black Friday and Cyber Monday are the biggest annual events in ecommerce. Learn how to prep, plan, and execute a successful BFCM strategy.
3 Courses
Basics Course Holiday marketing
SMS strategy certificate
SMS strategy certificate
The SMS strategy certificate will teach you how to create an effective SMS marketing strategy and covers tactics that range from beginner to advanced levels.
7 Courses
Certification SMS
Product certificate
Product certificate
The product certificate helps you get the most out of Klaviyo so that you feel empowered to own your destiny and grow your brand.
7 Courses
Certification
Holiday Marketing Strategies
Holiday Marketing Strategies
Use our holiday marketing strategy playbooks to create a plan for converting customers during all seasons.
2 Courses
Basics Course Holiday marketing
Creating an Effective Acquisition Strategy Using Signup Forms
Creating an Effective Acquisition Strategy Using Signup Forms
Learn how to grow your owned marketing channels by gathering engaged subscribers with beautiful, effective forms.
32 min
Basics Course Forms Grow my audience
Running a VIP Program
Running a VIP Program
Learn best practices around engaging your most loyal brand enthusiasts in Klaviyo.
31 min
Intermediate Course Build relationships Lists and segments
Getting Started with Email Design
Getting Started with Email Design
In this course, you will be guided through the basics of email design and learn best practices to begin sending with Klaviyo.
29 min
Basics Course Getting started Email
Running a Multinational Business
Running a Multinational Business
Learn best practices around running a multinational business with Klaviyo.
47 min
Course Advanced Earn more revenue
Leveraging Customers' Expected Date of Next Order
Leveraging Customers' Expected Date of Next Order
This course will teach you how to best use expected date of next order in Klaviyo.
26 min
Intermediate Course Earn more revenue Analytics
Integrating Owned Marketing with Your Facebook Advertising Strategy
Integrating Owned Marketing with Your Facebook Advertising Strategy
In this course, we’ll explore how you can incorporate Facebook and Instagram ads into your customer journey.
34 min
Intermediate Course Earn more revenue Grow my audience Lists and segments
Using Customer Lifetime Value Data in Klaviyo
Using Customer Lifetime Value Data in Klaviyo
In this course, you will learn more about what CLV is and gain inspiration for how to use this information in Klaviyo.
33 min
Intermediate Course Analytics
Building a Brand Voice
Building a Brand Voice
Learn how to create a distinct brand voice that will resonate with your brand community and convey the message behind your business.
26 min
Basics Course Build relationships
Building a Brand Community
Building a Brand Community
Learn the fundamentals of building a brand community to grow your business.
32 min
Intermediate Course Build relationships
Personalizing Your Emails
Personalizing Your Emails
Learn how to personalize your emails to resonate with recipients and boost engagement.
24 min
Intermediate Course Build relationships Getting started Email
Optimizing Marketing for Your Subscription Brand
Optimizing Marketing for Your Subscription Brand
Learn how to get the most out of Klaviyo so that you can own the growth of your subscription brand.
27 min
Intermediate Course Earn more revenue Flows Lists and segments
Using QR Codes to Gather Subscribers
Using QR Codes to Gather Subscribers
Learn how to use and optimize QR codes to grow your business.
17 min
Intermediate Course Grow my audience Lists and segments
Automating the Customer Journey with Flows
Automating the Customer Journey with Flows
Discover how automated messages facilitate the customer journey and convert prospects into loyal customers.
44 min
Intermediate Course Build relationships Flows
Writing SMS and MMS Copy
Writing SMS and MMS Copy
Learn how to write SMS and MMS copy that will maximize every interaction you have with your customers.
26 min
Basics Course SMS Getting started
Developing a Content Calendar
Developing a Content Calendar
This course will help you build a content calendar to plan out your email sending schedule.
1 hr 4 min
Basics Course Campaigns Grow my audience
Customizing Your Analytics Experience
Customizing Your Analytics Experience
Learn how to analyze your account performance with metric data, custom reports, and benchmarks.
36 min
Basics Course
Increasing Average Order Value Through Owned Marketing
Increasing Average Order Value Through Owned Marketing
Learn how to increase Average Order Value by building relationships with your customers.
36 min
Intermediate Earn more revenue Campaigns Email
Leveraging SMS and Email for a Product Launch
Leveraging SMS and Email for a Product Launch
This course shows how to use SMS and email for product launch promotions.
14 min
Basics Course SMS Earn more revenue
Developing a User-Generated Content Strategy
Developing a User-Generated Content Strategy
Learn more about user-generated content, including how to collect and promote it in and outside of Klaviyo.
35 min
Intermediate Course Campaigns Build relationships
Improving Deliverability and Maintaining Klaviyo Account Health
Improving Deliverability and Maintaining Klaviyo Account Health
Learn how to improve or maintain good deliverability by practicing list cleaning and healthy account habits.
33 min
Basics SMS Analytics Improve deliverability health
Customizing Your Analytics Dashboard
Customizing Your Analytics Dashboard
Learn how to customize the Analytics tab of your Dashboard in Klaviyo.
34 min
Intermediate Course Analytics
Product certification - Klaviyo basics
Product certification - Klaviyo basics
Kick off the product certificate by learning the basics of Klaviyo - Part 2/7
12 min
Basics Certification
Consent and Deliverability
Consent and Deliverability
This course breaks down SMS consent and deliverability so that you’re set up for success with every text message sent to your customers. Part 2/7
12 min
Basics Certification SMS Improve deliverability health
Analyzing Your Results
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
Basics Certification SMS
Beginner Strategies
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
Basics Certification SMS
Creating a Winter Holiday Marketing Strategy
Creating a Winter Holiday Marketing Strategy
This course will help you maximize your returns throughout the winter holidays and into the new year.
33 min
Intermediate Course Holiday marketing
Converting Black Friday/Cyber Monday signups into everyday customers
Converting Black Friday/Cyber Monday signups into everyday customers
Leverage the momentum from Black Friday Cyber Monday by nurturing your relationships with new subscribers and growing your community of loyal customers.
33 min
Basics SMS Holiday marketing Email
Preparing for Black Friday/Cyber Monday
Preparing for Black Friday/Cyber Monday
This course will walk you through BFCM best practices and how to optimize your digital marketing channels ahead of Cyber Weekend.
30 min
Basics Course SMS Holiday marketing Email
Improve your sunset flow
Improve your sunset flow
Identify key ways to improve your sunset flows in Klaviyo.
4 min
Basics Flows Improve deliverability health auto-registration
Product certificate - build relationships
Product certificate - build relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
Basics Certification Lists and segments
Customize your flows
Customize your flows
This list of curated resources will help you take your flows to the next level using data and personalization.
40 min
Intermediate Earn more revenue Flows auto-registration
Upcoming Event : SMS Day 2022
Upcoming Event : SMS Day 2022
Join us on August 31st for an exciting day where we will provide customers with a space to learn more about SMS.
SMS auto-registration
Intermediate Strategies
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
Intermediate Certification SMS
Maintain strong deliverability
Maintain strong deliverability
Learn best practices for improving and maintaining your deliverability performance to ensure email and SMS marketing success. Part 3/4.
22 min
Certification Improve deliverability health
Advanced Strategies
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
Certification Advanced SMS
Understand deliverability
Understand deliverability
Learn what deliverability is, and why it is important to email and SMS marketing. Part 1/4.
23 min
Certification Improve deliverability health
Deliverability certificate conclusion and exam
Deliverability certificate conclusion and exam
Earn your official deliverability certificate by passing the exam. Part 4/4.
22 min
Certification Improve deliverability health
Strengthen your sender reputation
Strengthen your sender reputation
Find out what sender reputation is, how it relates to your overall deliverability, and how to strengthen it over time. Part 2/4.
26 min
Certification Improve deliverability health
Product certificate - send with intention
Product certificate - send with intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
Basics Certification Campaigns Email Analytics
Planning your Black Friday/Cyber Monday (BFCM) content calendar
Planning your Black Friday/Cyber Monday (BFCM) content calendar
This course is designed to help you solidify your BFCM campaign content calendar and which segments to send to.
20 min
Basics Course SMS Holiday marketing Email
CLONE TEST : New: Getting started with Klaviyo
CLONE TEST : New: Getting started with Klaviyo
Set up your account for success from day 1, and start sending email and SMS in Klaviyo!
Product certificate - craft your message
Product certificate - craft your message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
Basics Certification Email
Understand list cleaning
Understand list cleaning
Identify what it means to "clean your list" and how that can improve your deliverability.
2 min
Basics Improve deliverability health auto-registration Lists and segments
SMS Strategy Certificate Review and Exam
SMS Strategy Certificate Review and Exam
Review what you've learned and earn your official SMS strategy certificate credentials by passing the exam. Part 7/7
38 min
Intermediate Certification SMS
Understand double opt-in
Understand double opt-in
Learn what double opt-in is in Klaviyo, and why you should have it on in your account.
2 min
Basics Build relationships Improve deliverability health auto-registration Lists and segments
Product certificate - make data-driven choices
Product certificate - make data-driven choices
Round out your product certificate by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
Basics Certification Analytics
Product certificate - introduction
Product certificate - introduction
Learn what you can expect from product certificate - Part 1/7
Basics Certification
Understand warming
Understand warming
Learn more about the warming process and how it impacts long-term messaging success.
3 min
Basics Email Improve deliverability health auto-registration
Understand the difference between shared and dedicated IPs
Understand the difference between shared and dedicated IPs
Identify what each IP type is, and choose the right option for your brand!
4 min
Basics Email Improve deliverability health auto-registration
Understand dedicated sending domains
Understand dedicated sending domains
Learn what a dedicated sending domain is and identify if it is right for you.
5 min
Basics Email Improve deliverability health auto-registration
Marketing Fundamentals
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
Basics Certification SMS
Product certificate - conclusion and certificate exam
Product certificate - conclusion and certificate exam
Wrap up the Klaviyo product certificate by taking the exam and earn your certificate! - Part 7/7
Basics Certification SMS Email
Maintain strong deliverability
Maintain strong deliverability
Learn best practices for improving and maintaining your deliverability performance to ensure email and SMS marketing success. Part 3/4.
22 min
Certification Improve deliverability health
Strengthen your sender reputation
Strengthen your sender reputation
Find out what sender reputation is, how it relates to your overall deliverability, and how to strengthen it over time. Part 2/4.
26 min
Certification Improve deliverability health
Deliverability certificate conclusion and exam
Deliverability certificate conclusion and exam
Earn your official deliverability certificate by passing the exam. Part 4/4.
22 min
Certification Improve deliverability health
Understand deliverability
Understand deliverability
Learn what deliverability is, and why it is important to email and SMS marketing. Part 1/4.
23 min
Certification Improve deliverability health
Product certificate - make data-driven choices
Product certificate - make data-driven choices
Round out your product certificate by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
Basics Certification Analytics
Product certificate - conclusion and certificate exam
Product certificate - conclusion and certificate exam
Wrap up the Klaviyo product certificate by taking the exam and earn your certificate! - Part 7/7
Basics Certification SMS Email
Product certificate - introduction
Product certificate - introduction
Learn what you can expect from product certificate - Part 1/7
Basics Certification
Product certificate - craft your message
Product certificate - craft your message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
Basics Certification Email
Product certification - Klaviyo basics
Product certification - Klaviyo basics
Kick off the product certificate by learning the basics of Klaviyo - Part 2/7
12 min
Basics Certification
Product certificate - build relationships
Product certificate - build relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
Basics Certification Lists and segments
Product certificate - send with intention
Product certificate - send with intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
Basics Certification Campaigns Email Analytics
Beginner Strategies
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
Basics Certification SMS
Consent and Deliverability
Consent and Deliverability
This course breaks down SMS consent and deliverability so that you’re set up for success with every text message sent to your customers. Part 2/7
12 min
Basics Certification SMS Improve deliverability health
SMS Strategy Certificate Review and Exam
SMS Strategy Certificate Review and Exam
Review what you've learned and earn your official SMS strategy certificate credentials by passing the exam. Part 7/7
38 min
Intermediate Certification SMS
Analyzing Your Results
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
Basics Certification SMS
Marketing Fundamentals
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
Basics Certification SMS
Advanced Strategies
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
Certification Advanced SMS
Intermediate Strategies
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
Intermediate Certification SMS