Klaviyo Academy
Welcome to the Klaviyo Academy! Here, you'll find courses and certifications on how to grow your business with Klaviyo. You can search by level or goal to find resources that best suit your needs.
If you're new, we recommend starting with the basics. You can use the goal filter to find content that aligns with each stage of the ecommerce marketing funnel.
Upcoming Event : SMS Day 2022
Join us on August 31st for an exciting day where we will provide customers with a space to learn more about SMS.
SMSauto-registration
Getting Started with Klaviyo
Learn how to send email and SMS in Klaviyo, and set up your account for success from day one!
1 hr 14 min
BasicsCourseSMSnewGetting startedEmail
SMS strategy certificate
The SMS strategy certificate will teach you how to create an effective SMS marketing strategy and covers tactics that range from beginner to advanced levels.
7 Courses
CertificationSMSMMS
Product certificate
The product certificate helps you get the most out of Klaviyo so that you feel empowered to own your destiny and grow your brand.
7 Courses
Certification
Holiday Marketing Strategies
Use our holiday marketing strategy playbooks to create a plan for converting customers during all seasons.
6 Courses
BasicsCourseConversionHoliday marketing
Black Friday / Cyber Monday Marketing Strategies
Black Friday and Cyber Monday are the biggest annual events in ecommerce. Learn how to prep, plan, and execute a successful BFCM strategy.
2 Courses
BasicsCourseConversion
Creating an Effective Acquisition Strategy Using Signup Forms
Learn how to grow your owned marketing channels by gathering engaged subscribers with beautiful, effective forms.
32 min
BasicsCourseAcquisitionFormsGrow my audience
Running a VIP Program
Learn best practices around engaging your most loyal brand enthusiasts in Klaviyo.
31 min
IntermediateCourseConversionLoyaltyBuild relationshipsLists and segments
Getting Started with Email Design
In this course, you will be guided through the basics of email design and learn best practices to begin sending with Klaviyo.
29 min
BasicsCourseConversionAcquisitionGetting startedEmail
Running a Multinational Business
Learn best practices around running a multinational business with Klaviyo.
47 min
CourseAdvancedConversionAcquisitionLoyaltyEarn more revenue
Leveraging Customers' Expected Date of Next Order
This course will teach you how to best use expected date of next order in Klaviyo.
26 min
IntermediateCourseConversionLoyaltyEarn more revenueAnalytics
Integrating Owned Marketing with Your Facebook Advertising Strategy
In this course, we’ll explore how you can incorporate Facebook and Instagram ads into your customer journey.
34 min
IntermediateCourseConversionAcquisitionLoyaltyAwarenessEarn more revenueGrow my audienceLists and segments
Using Customer Lifetime Value Data in Klaviyo
In this course, you will learn more about what CLV is and gain inspiration for how to use this information in Klaviyo.
33 min
IntermediateCourseConversionLoyaltyAnalytics
Building a Brand Voice
Learn how to create a distinct brand voice that will resonate with your brand community and convey the message behind your business.
26 min
BasicsAwarenessBuild relationships
Building a Brand Community
Learn the fundamentals of building a brand community to grow your business.
32 min
IntermediateCourseAcquisitionAwarenessBuild relationships
Personalizing Your Emails
Learn how to personalize your emails to resonate with recipients and boost engagement.
24 min
IntermediateCourseConversionAcquisitionLoyaltyAwarenessBuild relationshipsGetting startedEmail
Moving from a Brick-and-Mortar Store to an Ecommerce Business
This course will walk you through how to build an online presence to reach a broader audience on the internet.
23 min
IntermediateCourseConversionAcquisitionEarn more revenue
Optimizing Marketing for Your Subscription Brand
Learn how to get the most out of Klaviyo so that you can own the growth of your subscription brand.
27 min
IntermediateCourseAcquisitionAwarenessEarn more revenueFlowsLists and segments
Using QR Codes to Gather Subscribers
Learn how to use and optimize QR codes to grow your business.
17 min
IntermediateCourseAcquisitionGrow my audienceLists and segments
Pivoting Your Product Offering
This course will walk you through how to pivot your product offering while remaining true to your brand.
29 min
IntermediateCourseConversionEarn more revenue
Automating the Customer Journey with Flows
Discover how automated messages facilitate the customer journey and convert prospects into loyal customers.
44 min
IntermediateCourseConversionLoyaltyBuild relationshipsFlows
Writing SMS and MMS Copy
Learn how to write SMS and MMS copy that will maximize every interaction you have with your customers.
26 min
BasicsCourseSMSConversionGetting started
Strengthening Your Relationships with Klaviyo SMS
Learn to make creative and targeted SMS content to strengthen your relationships with subscribers.
43 min
BasicsSMSBuild relationships
Developing a Content Calendar
This course will help you build a content calendar to plan out your email sending schedule.
1 hr 4 min
BasicsCourseConversionCampaignsGrow my audience
Customizing Your Analytics Experience
Learn how to analyze your account performance with metric data, custom reports, and benchmarks.
36 min
BasicsCourseLoyalty
Increasing Average Order Value Through Owned Marketing
Learn how to increase Average Order Value by building relationships with your customers.
36 min
IntermediateConversionAcquisitionLoyaltyEarn more revenueCampaignsEmail
Leveraging SMS and Email for a Product Launch
This course shows how to use SMS and email for product launch promotions.
14 min
BasicsCourseSMSConversionEarn more revenue
Developing a User-Generated Content Strategy
Learn more about user-generated content, including how to collect and promote it in and outside of Klaviyo.
35 min
IntermediateLoyaltyAwarenessCampaignsBuild relationships
Improving Deliverability and Maintaining Klaviyo Account Health
Learn how to improve or maintain good deliverability by practicing list cleaning and healthy account habits.
33 min
BasicsSMSMMSAnalyticsImprove deliverability health
Converting Black Friday/Cyber Monday Signups into Everyday Customers
Keep up the momentum from Black Friday Cyber Monday by nurturing your relationships with new subscribers and growing your community of loyal customers.
33 min
BasicsSMSHoliday marketingEmail
Preparing for Black Friday / Cyber Monday
This course will walk you through how to create a content strategy for Black Friday and beyond.
30 min
BasicsCourseSMSHoliday marketingEmail
Building Your Father's Day Marketing Strategy
Learn how to develop a Father's Day marketing strategy and content schedule.
23 min
IntermediateCourseConversionAcquisitionLoyaltyHoliday marketing
Creating a Labor Day and Back-to-School Content Calendar
Optimize your marketing this Labor Day/Back-to-School season so that you don't leave any money on the table.
25 min
IntermediateConversionAcquisitionLoyaltyAwarenessHoliday marketing
Creating Your Memorial Day Marketing Strategy
In this course, we'll share tips for creating your Memorial Day marketing strategy.
22 min
IntermediateCourseConversionHoliday marketing
Developing a Mother's Day Marketing Strategy
Maximize your Mother’s Day email and SMS campaigns for a comprehensive holiday marketing plan, including strategic content, who to target and send to.
39 min
BasicsCourseHoliday marketing
Developing a Valentine's Day Marketing Strategy
This course will walk you through creating a Valentine's Day marketing strategy, including defining key segments and setting up a campaign sending schedule.
48 min
IntermediateCourseConversionAcquisitionLoyaltyHoliday marketing
Creating a Winter Holiday Marketing Strategy
This course will help you maximize your returns throughout the winter holidays and into the new year.
33 min
IntermediateCourseConversionAcquisitionLoyaltyHoliday marketing
Consent and Deliverability
This course breaks down SMS consent and deliverability so that you’re set up for success with every text message sent to your customers. Part 2/7
12 min
BasicsCertificationSMSMMSImprove deliverability health
Product certificate - make data-driven choices
Round out your product certificate by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
BasicsCertificationAnalytics
Product certificate - conclusion and certificate exam
Wrap up the Klaviyo product certificate by taking the exam and earn your certificate! - Part 7/7
BasicsCertificationSMSEmail
Product certificate - introduction
Learn what you can expect from product certificate - Part 1/7
BasicsCertification
Product certificate - craft your message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
BasicsCertificationEmail
Product certification - Klaviyo basics
Kick off the product certificate by learning the basics of Klaviyo - Part 2/7
12 min
BasicsCertification
Product certificate - build relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
BasicsCertificationLists and segments
Product certificate - send with intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
BasicsCertificationCampaignsEmailAnalytics
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
BasicsCertificationSMSMMS
SMS Strategy Certificate Review and Exam
Review what you've learned and earn your official SMS strategy certificate credentials by passing the exam. Part 7/7
38 min
IntermediateCertificationSMSMMS
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
BasicsCertificationSMSMMS
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
BasicsCertificationSMSMMS
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
CertificationAdvancedSMSMMS
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
IntermediateCertificationSMSMMS
Product certificate - make data-driven choices
Round out your product certificate by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
BasicsCertificationAnalytics
Product certificate - conclusion and certificate exam
Wrap up the Klaviyo product certificate by taking the exam and earn your certificate! - Part 7/7
BasicsCertificationSMSEmail
Product certificate - introduction
Learn what you can expect from product certificate - Part 1/7
BasicsCertification
Product certificate - craft your message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
BasicsCertificationEmail
Product certification - Klaviyo basics
Kick off the product certificate by learning the basics of Klaviyo - Part 2/7
12 min
BasicsCertification
Product certificate - build relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
BasicsCertificationLists and segments
Product certificate - send with intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
BasicsCertificationCampaignsEmailAnalytics
Consent and Deliverability
This course breaks down SMS consent and deliverability so that you’re set up for success with every text message sent to your customers. Part 2/7
12 min
BasicsCertificationSMSMMSImprove deliverability health
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
BasicsCertificationSMSMMS
SMS Strategy Certificate Review and Exam
Review what you've learned and earn your official SMS strategy certificate credentials by passing the exam. Part 7/7
38 min
IntermediateCertificationSMSMMS
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
BasicsCertificationSMSMMS
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
BasicsCertificationSMSMMS
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
CertificationAdvancedSMSMMS
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
IntermediateCertificationSMSMMS
Product certificate - make data-driven choices
Round out your product certificate by learning how to analyze your data and make smart choices about your marketing - Part 6/7
10 min
BasicsCertificationAnalytics
Product certificate - conclusion and certificate exam
Wrap up the Klaviyo product certificate by taking the exam and earn your certificate! - Part 7/7
BasicsCertificationSMSEmail
Product certificate - introduction
Learn what you can expect from product certificate - Part 1/7
BasicsCertification
Product certificate - craft your message
Learn best practices for designing signup forms, text messages, and emails that nurture relationships and convert - Part 4/7
29 min
BasicsCertificationEmail
Product certification - Klaviyo basics
Kick off the product certificate by learning the basics of Klaviyo - Part 2/7
12 min
BasicsCertification
Product certificate - build relationships
Learn how you can use your audience and automated messages to build relationships with your customers - Part 3/7
28 min
BasicsCertificationLists and segments
Product certificate - send with intention
Learn to build your campaigns the right way to hit the inbox every time and other best practices for deliverability - Part 5/7
28 min
BasicsCertificationCampaignsEmailAnalytics
Beginner Strategies
This course introduces you to beginner SMS strategies that can be implemented to help deliver immediate value to your brand. Part 3/7
11 min
BasicsCertificationSMSMMS
SMS Strategy Certificate Review and Exam
Review what you've learned and earn your official SMS strategy certificate credentials by passing the exam. Part 7/7
38 min
IntermediateCertificationSMSMMS
Analyzing Your Results
This course covers the key metrics and reporting methods used to help analyze your SMS performance. Part 6/7
7 min
BasicsCertificationSMSMMS
Marketing Fundamentals
This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7
11 min
BasicsCertificationSMSMMS
Advanced Strategies
This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7
16 min
CertificationAdvancedSMSMMS
Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
17 min
IntermediateCertificationSMSMMS