Creating an Effective Acquisition Strategy Using Signup Forms

Creating an Effective Acquisition Strategy Using Signup Forms

Learn how to grow your owned marketing channels by gathering engaged subscribers with beautiful, effective forms.

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About this course

Forms are a critical part of growing your business. They give interested visitors an opportunity to engage with your brand, and give you an opportunity to sell directly to interested customers. Great forms don’t just grow your list, they build a quality list of engaged customers, ensuring good deliverability and better return on investment. 

In this course, we’ll cover:

  • The different types of signup forms
  • Three principles of good form design
  • Form strategy and the customer journey
  • How to assess and improve your forms

Take this course if:
You want to grow your email or SMS list sustainably and drive more revenue from your owned marketing channels. 

Your instructor:

Julia LiMarzi is a Customer Education Specialist at Klaviyo with a background in subscription ecommerce brands, owned marketing, and SEO. In her free time, she loves reading, learning new languages, and hiking. Connect with Julia on LinkedIn or the Klaviyo Community.
 

Curriculum32 min

  • Forms 101
  • Forms 101 2 min
  • What Makes a Good Form 2 min
  • Three Principles of a Good Form, Illustrated 3 min
  • Anatomy of a Form
  • Achieving Your Form Goal 3 min
  • Matching Your Brand 3 min
  • Convincing Copy 2 min
  • Forming Your Call-to-Action (CTA) 1 min
  • Total Form Experience
  • Forms and the Customer Journey 2 min
  • Entrance to Your Site 3 min
  • Forms Beyond Acquisition 2 min
  • Optimize Forms for Mobile 1 min
  • Test the Experience 1 min
  • Signup Form Performance
  • Improving Form Submit Rate 2 min
  • Quality Indicators for New Subscribers 3 min
  • Next Steps
  • Knowledge Check: Creating an Effective Acquisition Strategy Using Signup Forms 1 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Forms are a critical part of growing your business. They give interested visitors an opportunity to engage with your brand, and give you an opportunity to sell directly to interested customers. Great forms don’t just grow your list, they build a quality list of engaged customers, ensuring good deliverability and better return on investment. 

In this course, we’ll cover:

  • The different types of signup forms
  • Three principles of good form design
  • Form strategy and the customer journey
  • How to assess and improve your forms

Take this course if:
You want to grow your email or SMS list sustainably and drive more revenue from your owned marketing channels. 

Your instructor:

Julia LiMarzi is a Customer Education Specialist at Klaviyo with a background in subscription ecommerce brands, owned marketing, and SEO. In her free time, she loves reading, learning new languages, and hiking. Connect with Julia on LinkedIn or the Klaviyo Community.
 

Curriculum32 min

  • Forms 101
  • Forms 101 2 min
  • What Makes a Good Form 2 min
  • Three Principles of a Good Form, Illustrated 3 min
  • Anatomy of a Form
  • Achieving Your Form Goal 3 min
  • Matching Your Brand 3 min
  • Convincing Copy 2 min
  • Forming Your Call-to-Action (CTA) 1 min
  • Total Form Experience
  • Forms and the Customer Journey 2 min
  • Entrance to Your Site 3 min
  • Forms Beyond Acquisition 2 min
  • Optimize Forms for Mobile 1 min
  • Test the Experience 1 min
  • Signup Form Performance
  • Improving Form Submit Rate 2 min
  • Quality Indicators for New Subscribers 3 min
  • Next Steps
  • Knowledge Check: Creating an Effective Acquisition Strategy Using Signup Forms 1 min
  • Additional Resources 1 min
  • Feedback 1 min