- Introduction
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Overview 1 min
- Creating Father's Day Segments
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Segments to Send To 3 min
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Segments to Exclude 2 min
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Segment to Retarget 1 min
- Making a Buying Guide
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Buying Guide 1 min
- Father's Day Strategy
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Father's Day Content Calendar 2 min
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13 Days Before Father's Day 1 min
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10 Days Before Father's Day 1 min
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6 Days Before Father's Day 1 min
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4 Days Before Father's Day 1 min
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3 Days Before Father's Day 1 min
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2 Days Before Father's Day 1 min
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1 Day Before Father's Day 1 min
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On Father's Day 1 min
- Next Steps
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Knowledge Check 3 min
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Additional Resources 1 min
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Feedback 1 min
Building Your Father's Day Marketing Strategy
Learn how to develop a Father's Day marketing strategy and content schedule.
Father's Day is one of the largest holidays for ecommerce merchants, with Americans spending billions of dollars each year alone. Because of this, it’s important to have a marketing strategy in place so that you can reach the audience that is most interested and apt to buy during this season. In this course, you will learn when to schedule your Father’s Day campaigns, what content to include, who to send to, and how to use other marketing channels to supplement your emails during this time.
By the end of this course, you will:
- Plan when to schedule your Father's Day campaigns
- Know what content to include
- Understand who to send to for maximum impact
- Be able to create a buying guide
Take this course if:
You're gearing up for Father's Day and need inspiration around which audiences to target (or not target), how to build an email content calendar, and what content to create.