Getting Started with Klaviyo

Getting Started with Klaviyo

Learn how to send email and SMS in Klaviyo, and set up your account for success from day one!

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About this course

Are you brand new to Klaviyo and seeking guidance as you configure your account? Look no further than this getting started course. Here, Klaviyo experts walk you through how to set up your account and the key features that you can access in your Klaviyo toolkit. By following these best practices, you will be on track to own your marketing and grow your business. 

While taking this course, follow along with our Ecommerce Onboarding Checklists to help you ramp up with Klaviyo and gain advice around your specific ecommerce integration.

What we’ll cover:

  • How to set up your account
  • How to integrate your store, former ESP, etc. with Klaviyo
  • Why deliverability and warming your account is important
  • How to gain new subscribers with forms
  • What is the difference between lists and segments
  • What key flows to set live
  • When and what to send in SMS and email campaigns
  • How to analyze the data in your account

Take this course if:
You are new to Klaviyo and looking for guidance as you get started.

Curriculum1 hr 14 min

  • Introduction
  • Introduction to Klaviyo 0 hr 1 min
  • Integrate Your Account
  • Integrate Your Account 0 hr 1 min
  • Configure Your Account 0 hr 1 min
  • Administrative Settings 0 hr 1 min
  • Integration Resources 0 hr 1 min
  • Enable SMS
  • Introduction to SMS 0 hr 3 min
  • Set Up SMS 0 hr 1 min
  • Consent and Keyword Management 0 hr 1 min
  • SMS Resources 0 hr 1 min
  • Monitor Deliverability
  • Introduction to Deliverability 0 hr 3 min
  • What Is Deliverability? 0 hr 1 min
  • Deliverability Best Practices 0 hr 1 min
  • Warm Your Sending Infrastructure 0 hr 1 min
  • Deliverability Resources 0 hr 1 min
  • Create a Signup Form
  • Introduction to Signup Forms 0 hr 4 min
  • Form Basics 0 hr 1 min
  • Create Your First Signup Form 0 hr 3 min
  • Publish Your Form 0 hr 1 min
  • Signup Form Resources 0 hr 1 min
  • Use Lists and Segments
  • Understanding Lists & Segments 0 hr 3 min
  • Lists and Segments Functionality 0 hr 1 min
  • Create Engaged Segments 0 hr 3 min
  • Segment Resources 0 hr 1 min
  • Build Key Flows
  • Getting Started with Flows 0 hr 5 min
  • Get to Know the Flow Builder 0 hr 2 min
  • Build Key Flows 0 hr 3 min
  • Customize Messages 0 hr 4 min
  • Flow Resources 0 hr 1 min
  • Create a Campaign
  • Introduction to Campaigns 0 hr 2 min
  • Send Your First Email Campaign 0 hr 3 min
  • When to Expand Your Audience 0 hr 1 min
  • Send Your First SMS/MMS Campaign 0 hr 2 min
  • Campaign Resources 0 hr 1 min
  • Analyze Your Results
  • Analyzing Your Results 0 hr 4 min
  • Key Metrics 0 hr 2 min
  • The Analytics Tab 0 hr 2 min
  • Analytics Resources 0 hr 1 min
  • Next Steps
  • Knowledge Check 0 hr 3 min
  • Additional Resources 0 hr 1 min
  • Feedback 0 hr 1 min

About this course

Are you brand new to Klaviyo and seeking guidance as you configure your account? Look no further than this getting started course. Here, Klaviyo experts walk you through how to set up your account and the key features that you can access in your Klaviyo toolkit. By following these best practices, you will be on track to own your marketing and grow your business. 

While taking this course, follow along with our Ecommerce Onboarding Checklists to help you ramp up with Klaviyo and gain advice around your specific ecommerce integration.

What we’ll cover:

  • How to set up your account
  • How to integrate your store, former ESP, etc. with Klaviyo
  • Why deliverability and warming your account is important
  • How to gain new subscribers with forms
  • What is the difference between lists and segments
  • What key flows to set live
  • When and what to send in SMS and email campaigns
  • How to analyze the data in your account

Take this course if:
You are new to Klaviyo and looking for guidance as you get started.

Curriculum1 hr 14 min

  • Introduction
  • Introduction to Klaviyo 0 hr 1 min
  • Integrate Your Account
  • Integrate Your Account 0 hr 1 min
  • Configure Your Account 0 hr 1 min
  • Administrative Settings 0 hr 1 min
  • Integration Resources 0 hr 1 min
  • Enable SMS
  • Introduction to SMS 0 hr 3 min
  • Set Up SMS 0 hr 1 min
  • Consent and Keyword Management 0 hr 1 min
  • SMS Resources 0 hr 1 min
  • Monitor Deliverability
  • Introduction to Deliverability 0 hr 3 min
  • What Is Deliverability? 0 hr 1 min
  • Deliverability Best Practices 0 hr 1 min
  • Warm Your Sending Infrastructure 0 hr 1 min
  • Deliverability Resources 0 hr 1 min
  • Create a Signup Form
  • Introduction to Signup Forms 0 hr 4 min
  • Form Basics 0 hr 1 min
  • Create Your First Signup Form 0 hr 3 min
  • Publish Your Form 0 hr 1 min
  • Signup Form Resources 0 hr 1 min
  • Use Lists and Segments
  • Understanding Lists & Segments 0 hr 3 min
  • Lists and Segments Functionality 0 hr 1 min
  • Create Engaged Segments 0 hr 3 min
  • Segment Resources 0 hr 1 min
  • Build Key Flows
  • Getting Started with Flows 0 hr 5 min
  • Get to Know the Flow Builder 0 hr 2 min
  • Build Key Flows 0 hr 3 min
  • Customize Messages 0 hr 4 min
  • Flow Resources 0 hr 1 min
  • Create a Campaign
  • Introduction to Campaigns 0 hr 2 min
  • Send Your First Email Campaign 0 hr 3 min
  • When to Expand Your Audience 0 hr 1 min
  • Send Your First SMS/MMS Campaign 0 hr 2 min
  • Campaign Resources 0 hr 1 min
  • Analyze Your Results
  • Analyzing Your Results 0 hr 4 min
  • Key Metrics 0 hr 2 min
  • The Analytics Tab 0 hr 2 min
  • Analytics Resources 0 hr 1 min
  • Next Steps
  • Knowledge Check 0 hr 3 min
  • Additional Resources 0 hr 1 min
  • Feedback 0 hr 1 min