Advanced Strategies

Advanced Strategies

This course covers tactics to turn customers into brand evangelists through advanced level SMS marketing strategies. Part 5/7

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About this course

Advanced sending requires a cohesive view of all the different ways customers interact with your brand. Once you understand how frequently they interact with you, you can personalize their SMS experience by providing value at the right point in time. This stage in their journey with your brand primarily focuses on relationship building and establishing brand loyalty so that customers look forward to every text they receive. 

In this course, we’ll cover:

  • Advanced acquisition strategies
  • Use cases for custom keywords and two-way messaging
  • Using flows to foster brand loyalty over time

This course is part of the SMS strategy certificate.

Curriculum16 min

  • Advanced Strategies
  • Core Elements of an Advanced Strategy 3 min
  • Leveraging Custom Keywords and SMS Conversations 4 min
  • Establishing Brand Loyalty over Time 1 min
  • Post-Purchase Sending 3 min
  • Incorporating Dynamic MMS 2 min
  • Additional Resources 1 min
  • Practice Questions and Next Course
  • Practice Questions - Advanced Strategies 1 min
  • Next Course - Analyzing Your SMS Results 1 min

About this course

Advanced sending requires a cohesive view of all the different ways customers interact with your brand. Once you understand how frequently they interact with you, you can personalize their SMS experience by providing value at the right point in time. This stage in their journey with your brand primarily focuses on relationship building and establishing brand loyalty so that customers look forward to every text they receive. 

In this course, we’ll cover:

  • Advanced acquisition strategies
  • Use cases for custom keywords and two-way messaging
  • Using flows to foster brand loyalty over time

This course is part of the SMS strategy certificate.

Curriculum16 min

  • Advanced Strategies
  • Core Elements of an Advanced Strategy 3 min
  • Leveraging Custom Keywords and SMS Conversations 4 min
  • Establishing Brand Loyalty over Time 1 min
  • Post-Purchase Sending 3 min
  • Incorporating Dynamic MMS 2 min
  • Additional Resources 1 min
  • Practice Questions and Next Course
  • Practice Questions - Advanced Strategies 1 min
  • Next Course - Analyzing Your SMS Results 1 min