- Intermediate SMS Strategies
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Get to Know Your Audience 5 min
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Intermediate SMS Campaign Strategies 5 min
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Intermediate SMS Flow Strategies 5 min
- Practice Questions and Next Course
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Practice Questions - Intermediate Strategies 1 min
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Next Course - Advanced Strategies 1 min

Intermediate Strategies
This course walks through intermediate SMS strategies to level up your marketing skills and grow your reach. Part 4/7
You’ve learned the foundations of setting up an SMS marketing strategy; now, let’s level up your skill set! In this course, you will learn tips and tricks for making your messages relevant to subscribers so that they feel more connected with your brand and look forward to the next send. First, you’ll learn how to better understand and hone in on your target audience. Then, you’ll be guided through best practices for personalizing your messages in both campaigns and intermediate-level flows. By the end of this course, you’ll be well on your way to fully owning your destiny with SMS and ready to tackle the next step in your journey: advanced strategies!
In this course, we’ll cover:
- Collecting profile properties via SMS forms
- Creating intermediate SMS segments
- Personalizing your messages
- Using keywords to facilitate better interactions with customers
- Advancing your SMS flow capabilities
This course is part of the SMS strategy certificate.