Marketing Fundamentals

Marketing Fundamentals

This course walks through how SMS can benefit your business and the technical terminology used by SMS providers. Part 1/7

rate limit

Code not recognized.

About this course

Before creating an SMS strategy, it’s important to understand how and why SMS works as a marketing channel. In this course, we start with the benefits of adding SMS to your marketing strategy. Then, we cover the technical terminology used by SMS providers across the industry so you can confidently speak to colleagues and peers on the different messages and number types. 

In this course, we’ll cover:

  • The benefits of SMS
  • The difference between SMS and MMS
  • The types of phone numbers available 
  • How SMS fits into your larger owned-marketing strategy

This course is part of the SMS strategy certificate.

Curriculum11 min

  • Certificate Overview
  • Certificate Overview 1 min
  • SMS Fundamentals
  • SMS Benefits 3 min
  • SMS Fundamentals 5 min
  • When to Use SMS 1 min
  • Practice Questions and Next Course
  • Practice Questions - SMS Fundamentals 1 min
  • Next Course - Consent and Deliverability

About this course

Before creating an SMS strategy, it’s important to understand how and why SMS works as a marketing channel. In this course, we start with the benefits of adding SMS to your marketing strategy. Then, we cover the technical terminology used by SMS providers across the industry so you can confidently speak to colleagues and peers on the different messages and number types. 

In this course, we’ll cover:

  • The benefits of SMS
  • The difference between SMS and MMS
  • The types of phone numbers available 
  • How SMS fits into your larger owned-marketing strategy

This course is part of the SMS strategy certificate.

Curriculum11 min

  • Certificate Overview
  • Certificate Overview 1 min
  • SMS Fundamentals
  • SMS Benefits 3 min
  • SMS Fundamentals 5 min
  • When to Use SMS 1 min
  • Practice Questions and Next Course
  • Practice Questions - SMS Fundamentals 1 min
  • Next Course - Consent and Deliverability