Creating a Winter Holiday Marketing Strategy

Creating a Winter Holiday Marketing Strategy

This course will help you maximize your returns throughout the winter holidays and into the new year.

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About this course

Now that Black Friday and Cyber Monday (BFCM) have passed, you might be wondering what’s next. Hanukkah, Christmas, and New Years are approaching quickly, but there's still time to plan out your content schedule and strategy. Take any Cyber Weekend learnings with you and apply them to your marketing strategy for the rest of the holiday season. Then, get creative with copy and marketing strategy, drawing inspiration from this course as you go!

By the end of this course, you will:

  • Plan out new website, content, and social media strategies
  • Build key flows for the holiday season
  • Identify who to send to (and who not to) 
  • Create a holiday content calendar

Take this course if:

You are gearing up for the winter holidays and looking for marketing inspiration across your communication channels.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum33 min

  • Introduction
  • Introduction to Winter Holiday Marketing 1 min
  • Personalize the On-Site Shopping Experience
  • Spruce Up Your Website 3 min
  • Maximize Your Signup Form Experience 1 min
  • Create a Buying Guide 1 min
  • Segment Your Audience
  • Create Winter Holiday Segments 2 min
  • Segments to Send To 2 min
  • Segments to Exclude 1 min
  • Create a Holiday Sending Strategy
  • Build Winter Holiday Automations 2 min
  • Set Up Key Holiday Flows 2 min
  • Create Winter Holiday Campaigns 4 min
  • Build a Holiday Content Calendar 4 min
  • Expand Your Marketing in a Multi-Channel Approach
  • Expand Your Marketing with Social Media 2 min
  • Prepare for the New Year 3 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min

About this course

Now that Black Friday and Cyber Monday (BFCM) have passed, you might be wondering what’s next. Hanukkah, Christmas, and New Years are approaching quickly, but there's still time to plan out your content schedule and strategy. Take any Cyber Weekend learnings with you and apply them to your marketing strategy for the rest of the holiday season. Then, get creative with copy and marketing strategy, drawing inspiration from this course as you go!

By the end of this course, you will:

  • Plan out new website, content, and social media strategies
  • Build key flows for the holiday season
  • Identify who to send to (and who not to) 
  • Create a holiday content calendar

Take this course if:

You are gearing up for the winter holidays and looking for marketing inspiration across your communication channels.

Your instructor:

Ashley McDermott is a content specialist on the Academy team. She enjoys creating content that helps customers achieve their goals and own their growth. When not at work, Ashley loves creative writing, reading, traveling, and hiking around New England. Connect with Ashley on LinkedIn or the Klaviyo Community.

Curriculum33 min

  • Introduction
  • Introduction to Winter Holiday Marketing 1 min
  • Personalize the On-Site Shopping Experience
  • Spruce Up Your Website 3 min
  • Maximize Your Signup Form Experience 1 min
  • Create a Buying Guide 1 min
  • Segment Your Audience
  • Create Winter Holiday Segments 2 min
  • Segments to Send To 2 min
  • Segments to Exclude 1 min
  • Create a Holiday Sending Strategy
  • Build Winter Holiday Automations 2 min
  • Set Up Key Holiday Flows 2 min
  • Create Winter Holiday Campaigns 4 min
  • Build a Holiday Content Calendar 4 min
  • Expand Your Marketing in a Multi-Channel Approach
  • Expand Your Marketing with Social Media 2 min
  • Prepare for the New Year 3 min
  • Next Steps
  • Knowledge Check 3 min
  • Additional Resources 1 min
  • Feedback 1 min