Show & Tell
Share your learnings, ideas or tips with others!
- 83 Topics
- 133 Replies
Hi Community! SMS has become a marketing tool that a lot of e-commerce brands know is important to their communication strategies, but they struggle with understanding how to communicate effectively through SMS. Sending out a promotional SMS each time that you have a sale launch on your website is a good starting point, but in today's marketing landscape, creating a relationship and trust is vital to the longevity of your brand. Luckily, SMS can be a great way to support that! These are my go-to strategies I’ve created for clients who want to integrate SMS into their Klaviyo account, but want to expand their strategies outside of discounts and sales. There’s more to SMS than just welcome flowsOne of the very first SMS messages most brands set up is the go-to welcome offer. Sadly, their SMS communication usually goes dark shortly after that. Instead, what you should aim to do is create messages that connect, educate, and inspire your subscribers to click through the attached link back
Hi Community! I’m Omar and I’m excited to share some of my tips and tricks with you all, specifically with utilizing integrations in your flows, which will hopefully save you a lot of time and energy! Realizing our Manual Pain Points in the Customer Journey After talking to a customer of ours and really understanding their process, we noticed they were still doing a lot of work manually. Our customer, Juizs, not only sells Detox Juices, but also provides coaching sessions and other downloadable resources for their clients. When we interviewed them and looked at their process, one thing became clear. They were manually following up with customers in their post purchase journeys by manually sending out follow-up messages with a helpful PDFs or planning personal calls after buying to gain customer insights. Since we already had a good base setup in Klaviyo including browse and cart abandonment, new subscriber flow, new customer thank you flow etc., we decided together with the client tha
Hi Community! I’m Phillip. I’m based out of New York and one of my favorite aspects of Klaviyo is definitely their automated flows. In fact, I’m going to share some tips and trips about something our company has discovered recently about one flow in particular: The Welcome Flow. Utilizing our Welcome Flow to Convert More Customers A recent challenge our company faced has been taking our welcome flow from good to great! With a large account and quite a lot of history, we observed our Welcome Flow messages had mediocre open rates, click rates, and placed order rates and noticed an opportunity to turn this around. We’ve found that each flow and each email in the flow are unique and no two should be expected to have the same performance. For example, Welcome Email 1 and Welcome Email 5 will not produce the same return metrics, so it’s best not to have the same goals for each message. Narrowing in On Specific Metrics for Each Individual Message With that in mind, we focused on email specif
Hi Community! You might have seen me popping into Community threads here and there, but today I wanted to share some of my experiences with you all in regards to utilizing transactional messages to build your brand’s deliverability. Deliverability is a huge factor in email marketing and your brand’s success so you should always be aware of how you’re doing and of course, looking for ways to always improve! Having a good deliverability rates for your email sends, essentially lets the inboxes that they can trust you and have a good ‘sender reputation’ essentially. However, as we sought to increase our deliverability rates, we also gained a lot of insight into the process of merging profiles in Klaviyo that I think could benefit the Community at large too! Identifying the Opportunity at Hand Transactional messages typically have high engagement rates as most customers want to know if their order was received and/or shipped and are very likely to open these emails. Essentially, my client
Hi Community! Being responsible for my clients’ migrations, I’ve learned a lot about EPS’s, client needs, and potential issues that might arise. As migrations have the tendency to not go as smoothly as expected, here are some tips and tricks outlining my past experiences in hopes that they serve to make the process easier for my peers in the Community! What are the usual problems that may come in the migration process? Knowing what to expect might help you transition more smoothly in this process. Some of the the problems I most frequently come into contact with are things like: Clients using different wording for Klaviyo processes Clients confusing Klaviyo features, for example: lists and segments The process of transferring data and data collection The Non-traditional setups clients created on their old EPS that don’t translate in Klaviyo While there are many other issues that could arise. These are the issues I’ve seen most frequently arise. While I can’t offer a one-s
Hi Community! Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details. How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back. Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip
Hello - when a welcome SMS message is sent via a flow - there is a typo in the Brand name. It should read Fungimental. I have corrected it in the account settings - but the typo still shows. Am I missing something? I tried re-creating the text alert in the flow. I also tried cloning the flow. Do I need to start again with a new flow to pick-up the change? ...and is that the ONLY way? Going to be a right ball ache!
Hi Community! Tim here. Email marketing as a type of combat It’s true that in war and marketing, a multi-pronged approach is most effective. You don’t want to be physically attacking your audience obviously, but you do want to make sure that you’re covering all of your bases and engaging with them at every relevant opportunity in a marketing sense. A thorough engagement strategy will encourage your customers to stay engaged and hopefully make you the first company that comes to mind when they’re looking to purchase. How to retain your customers One of the biggest retention problems I see with my clients is that they often lose track of their customers once they’ve entered the funnel. It's so much easier to retain a customer that’s regularly receiving marketing or engaging with your brand than to try to win back a passive customer. It’s imperative to keep track of those customers and engaging with them consistently is key. This strategy is referred to as Lifecycle Marketing. As the n
We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
Recap discussion: [Interactive workshop] Set up dynamic coupon codes in Klaviyo (for non-Shopify/non-Magento users)
Hi there, Thanks for attending our interactive workshop! In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays. With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for
When I send a test email the name (brand) at the top of the email is dispalyed in bold. I want to change the name of this. I have tried changing the name by going to Account > Contact Information > Organization. and changing it there, then saving it, but it hasn’t changed when I send a test email. Should I be changing it soemwhere else?
Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist
Hey!With traffic acquisition becoming more expensive on FB, it’s become super important that we try to get qualified traffic into our owned ecosystem - either through a purchase or get their contact info (email, phone) while on the site.One area we’ve put a focus recently is the latter - getting their email address. Our primary way of getting that email was through a first time visitor pop-up. We were able to increase our opt-in rate from 3.5 - 5% on average to 8 - 9% by using a micro-commitment before the ask. Screenshot of our Klaviyo pop-up opt-in rate since the last week of December. We made the change mid-week for Jan 10. Ignore the traffic bars and look at the line graph.What does it look like in practice?Here’s a screenshot of how it looks to the visitor.The micro-commitment (usually just a simple Yes or No, we’re not wanted to have the visitor do any work yet - ie type their email) Screen 1 on the pop-up If they clicked “Yes, Please” we take them to the 2nd screen whic
Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :Rappel des paramètres du flow builder dans Klaviyo 3 exemples de flows avancés : abandon de navigation (browse abandonment), réapprovisionnement (replenishment), retour en stock (back in stock) Réponses en direct à vos questions sur les flows Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à [email protected] pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Getting started with flowsFlow GlossaryUnderstanding flow triggers and filtersGuide to Flow BranchingHow to create a browse abandonment flowCreating a Replenishment FlowHow to build a back in stock flow
Hello Klaviyo Community! Let’s address the elephant in the room (industry): Privacy changes. We’re all talking about them, but are any of us really sure how to combat them? Luckily, I’m here to share some tips and tricks that will can help my fellow Community members how to overcome the challenges their brands may face as third-party data and cookies become a thing of the past. Why zero-party data can help brands combat the privacy changes Customers demand more personalized shopping experiences, but are also clamping down on the data they are willing to share; this makes creating personalized experiences difficult for brands. The secret to navigating privacy changes is zero-party data.Zero-party data is data that a customer freely shares with a brand, and it is becoming increasingly important as the e-commerce industry moves away from third-party data and cookies. Brands that collect zero-party data will be able to create personalized experiences that shoppers demand which will also
Hey Everyone!Quick inquiry: Me and my team have gone through a ton of klaviyo courses as well as external resources from the known experts in the space (i.e Daniel Budai, Chase Dimond, etc.)We have excellent foundational strategies and automations, but we’re wondering how to take things to the next level.Does anyone have any recommendations for GOOD email courses and/or resources that cover advanced mechanisms for email marketing?Thanks,
Hi, I just became part of Klaviyo’s partner program. When looking for my partner’s referral link, I get this: https://www.klaviyo.com/partner/signup?utm_source=0013o00002cGwy9AAC&amp;utm_medium=partner If I share any URL from your website and add the “?utm_source=0013o00002cGwy9AAC&amp;utm_medium=partner” will it still track any conversions that I generate? Thank you
Hi there,Recently I become a klaviyo partner, but I have some confusion about it, here are they !I have heard that there is a slack channel, which is dedicated to only klaviyo partners, if yes then how I can add on that slack group If i need any support or wanna need some strategies, can I contact klaviyo for it as a klaviyo partner? If I want to show case on social media that I am a klaviyo partner, how can I ? mean to say can i only show my certificate on social media or else there is another way to showcase on social media?I need answers of my these 3 questions. ~ThanksANAS
Let’s keep the conversation going with Kelley, Emma, and Julie from our August 25, 2022, account spotlight featuring Eagle Eye Outfitters (EEO)! This is a collaborative space to post any of your additional questions or share any of your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the EEO marketing team: Plans and promotes product restock announcements Uses discounting to bridge the gap between in store and online shoppers Incorporates SMS into their in-person Black Friday event Note: account spotlights are not recorded, so we recommend attending these sessions live.If you want to learn more, check out our live training schedule to see when the next account spotlight session is scheduled. Key takeaways from the training: Segmentation is key. The EEO team saw 18.5x higher revenue from a campaign sent to a list size 2.7x smaller than a similar campaign. Identifying the most impactful aud
We needed to mass (re)move people from a list without unsubscribing, deleting or suppressing the profiles. For a client of ours we recently ran into an issue where we needed to mass remove various contacts from a list and add them to separate sub/smaller lists.Segmentation was not an option since we needed people to be subscribed to a list and not based on variables that could change. In this specific case it was a custom multilanguage shop with 1 Klaviyo account.An easy way to remove subscribers from a Klaviyo listKlaviyo does not provide an option to delete users from a list without manually removing them one by one. With thousands of people that needed to be removed this was not an option.SolutionUsing the information found in the klaviyo development documentation I've created this as a way to remove contacts from a list by using a CSV file with all email addresses in the header Email.Use case:While having to split up a main list in seperate sub-lists I encountered an issue that we
Hello Community! I’m going to lead us through this conversation through the point of view of an email marketing agency, sharing how to effectively tell your clients the potential issues your account faces if you choose to dismiss this practice, however, this conversation is equally important to those managing their own email marketing strategies too! This topic is specially important as we are in BFCM prep season. Let’s get started! Why You Should List Clean There are several reasons why this practice is important for your account and additional benefits from this habit that I’d like to outline as well. Here are a few: Improve your account stats (open and click rates) By removing unengaged users and lowering the amount of subscribers you send to, your opens and clicks will increase because you’re sending more to users who actively engage with your content Gain a better account health rating This is the rating that inbox agencies give to your account and it greatly depends on t
Hi Community! I’ve recently taken on a few new clients and have been focused on growing their lists with limited starting resources, so I just wanted to share some of my tried and true tactics to help boost that growth spurt! Let’s dive in. Opt-in Opportunities First and foremost, I always tell customers to start at the bottom of the sales funnel and work their way up. This holds true for ads, websites, and even email. For email, I would encourage new clients to make sure they are giving customers every opportunity to opt in. This includes opt-ins during checkout, back-in-stock notifications, and SMS. In my experience, I personally think collecting SMS opt-in right away is a good thing, even if you're not planning on using SMS in the immediate future. SMS requires some more legal hoops to jump through so it takes a little longer to collect those opt-ins, which means if you want to see growth, you’ve got to get started now! Keep Them Hooked Besides Opt-in opportunities, you should uti
Bonjour à tous, Que vous ayez pu assister à notre Live Q&A ou non, vous pouvez accéder au replay, ainsi qu’aux ressources partagées pendant la session ci-dessous ! Voici ce qui s’est passé pendant cette session :réponse aux questions fréquentes sur la segmentation démonstration du segment builder dans Klaviyo réponses en direct à vos questions sur la segmentation Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à [email protected] pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Enfin, voici des ressources pour vous aider à aller plus loin :Understanding Segment ConditionsUnderstanding The Difference Between Segments and ListsKlaviyo's Default Lists and SegmentsHow to create customer engagement tiersGuide to Advanced SegmentationIntegrating Owned Marketing with Your Facebook Advertising Strategy (Academy course)Personalizing
Most helpful members this week
Log in to the Community
Use your Klaviyo credentials
Log in with Klaviyo
Use your Klaviyo credentialsLog in with Klaviyo
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.