The Community Commons
Learn from your peers and share what’s working well, or what’s not, from similar sized businesses across industries. As they say: a rising tide lifts all boats!
Hi Community! Winback emails are pretty standard practice in marketing, and with good reason. They have been proven to boost engagement and bring customers back into the buying cycle. However sometimes I’ll be working with a client who has implemented a winback flow, but they aren’t seeing good results. Why does it work for some businesses, and not for others? The answer is in the details. How to Create an Effective Winback Strategy While a business might be sending out emails that are triggered by inactive accounts, there’s no guarantee that the email will be received, opened, or influence the customer to reengage. Not unless you tailor that email to meet not just your needs, but the needs of the customer. So before you create a generic email with the title “winback,” you first need to identify why the customer stopped engaging and what would persuade them to come back. Identify What Persuades Your Users To identify the why you’ll need to first evaluate your own product and anticip
Hello - when a welcome SMS message is sent via a flow - there is a typo in the Brand name. It should read Fungimental. I have corrected it in the account settings - but the typo still shows. Am I missing something? I tried re-creating the text alert in the flow. I also tried cloning the flow. Do I need to start again with a new flow to pick-up the change? ...and is that the ONLY way? Going to be a right ball ache!
Hi Community! Tim here. Email marketing as a type of combat It’s true that in war and marketing, a multi-pronged approach is most effective. You don’t want to be physically attacking your audience obviously, but you do want to make sure that you’re covering all of your bases and engaging with them at every relevant opportunity in a marketing sense. A thorough engagement strategy will encourage your customers to stay engaged and hopefully make you the first company that comes to mind when they’re looking to purchase. How to retain your customers One of the biggest retention problems I see with my clients is that they often lose track of their customers once they’ve entered the funnel. It's so much easier to retain a customer that’s regularly receiving marketing or engaging with your brand than to try to win back a passive customer. It’s imperative to keep track of those customers and engaging with them consistently is key. This strategy is referred to as Lifecycle Marketing. As the n
We had a great AMA session with Jacob Sappington @jsappington of Doe Lashes and Katie Krische of Octane AI today where we talked about the benefits of using a shop quiz, how quizzes can help you learn more about your customers, and how quizzes can help your business drive ROI. Check out the video below to hear more from Jacob, and how he determined the Shop Quiz was right strategy to drive email subscribers for Doe Lashes. If you missed the AMA session, we’ll include the recording of it here. There were lots of great questions that the audience asked, like:“What were key things you were looking for when scoping out different quiz partners”“How difficult was it to integrate quizzes with your tech stack when you were getting started?”“What are some examples of best questions to ask for quizzes” Have more questions about how to use a quiz? Share them with us in the comments below!
Recap discussion: [Strategy session] Own your relationships after the holidays (for large/mid-market businesses)
Looking for the replay and resources from today’s session? You’ve found it! Below is the recording along with the materials referenced in the training. Don’t hesitate to ask your questions in the thread below. In this session, we covered:Current economic and technological landscape The importance of customer education How to identify and motivate your subscribers Real examplesHere are some additional resources to guide you through the process:A marketer’s full funnel guide to navigate data privacy changes Guide to Klaviyo’s Predictive Analytics Getting started with flowsExternal sources:Small business index Middle market business index Brands Losing a Record $29 for Each New Customer Acquired 2022 Adobe Trust Report Noyb complaint How to retain your shoppers after BFCMWe hope to see you again soon! Catch another event.Cheers!-Gillian Carlucci
Congratulations on another successful Black Friday! Over the last week, over 150,000 brands used Klaviyo to generate $2.2 billion in owned revenue. While the bulk of the activity is over for your customers, we know that there is still a lot on your plate in the post-sale stage. Analyzing performance, evaluating what worked and what could have gone better, and what to do heading into the final stretch of the year. Here is a list of resources that can help you through the end of 2022:📈 In KlaviyoUse the Overview Dashboard to easily view and export BFCM performance across all channels and metrics✅ DownloadablesBFCM Checklist (see the last section called Post-BFCM) 🎓 CoursesConverting BFCM signups into everyday customers Creating a Winter Holiday Marketing Strategy🖥 Live trainingsOwn your relationships after the holidays for large/mid-market businesses Own your relationships after the holidays for entrepreneurs Own your relationships after the holidays for small to medium-sized business
Whether you were able to attend this live training or not, you can find the video replay below, as well as all of the resources mentioned during the training. https://klaviyoacademy.wistia.com/medias/chmttwpdcp In this live session, we covered: SMS Sending Best Practices How SMS Fits in Your Marketing Strategy Use Cases and Examples of Effective SMS Strategy As promised, here are some additional resources that may help you implement some of the ideas that we covered in this training: Understanding consent in profiles About US SMS Compliance Laws Understanding SMS Sending Numbers What is omnichannel marketing? GhostBed Case Study Guide to Multi-Step Forms Guide to Klaviyo SMS Conversations Feature SMS Strategy Certification Course
Recap discussion: [Interactive workshop] Set up dynamic coupon codes in Klaviyo (for non-Shopify/non-Magento users)
Hi there, Thanks for attending our interactive workshop! In this session, we:Reviewed the differences between static and dynamic coupon codes Imported dynamic coupon codes into Klaviyo Added a dynamic coupon code to a message (email and SMS) Discussed tips to ensure your coupon program runs smoothly Useful links:Getting started with coupon codes in Klaviyo How to set up coupons for WooCommerce How to set up coupons for BigCommerce How to export coupon information Do you have a question you didn’t get a chance to ask during the session? Comment it below and we’ll be happy to help!
These live office hours provide the the opportunity for businesses to get answers to their last minute strategic BFCM questions from Klaviyo email and SMS experts. This post supports all sessions. 🤔 Feel free to thread any new/outstanding strategic Cyber Weekend questions below. Common questions from sessions:Can I send to my whole list?Well… it depends! On your sending reputation and deliverability metrics. If you do this, do it once and exclude unhealthy contacts. What key flows should I have live?Welcome Series, Browse Abandonment, Abandoned Cart, Customer Thank You, Winback What if I can’t do discounts?That’s okay! Still send campaigns and promote your brand, people are in a shopping mindset. There are plenty of alternatives to discounting such as bundling and limited time offerings. For “day of” Black Friday and Cyber Monday support:Growth Success: [email protected] (strategic questions) - 9 a.m. - 5 p.m. GMT, EST, PST Klaviyo Support (technical account questions, troublesho
Understand how to use Klaviyo’s new and improved product feeds feature, which is rolling out to all customers between September 12 and September 22, 2022. Pricing and inventory filters are now available, and you can now configure the ordering of products based on a customer’s view history, abandoned cart history, and your newest products. It’s important to note that this release is backwards compatible. If you have existing feeds, they will continue to function exactly as before. If you open them in the new editor, your preexisting feed setup will be mapped to the new settings, and you will be able to edit it using the new settings. This post explains the following topics: How to use product feeds and recommendations How to add a product block to an email template How to sync a custom catalog feed to Klaviyo (for developers) How to use custom catalog data in emails (for developers) Product feeds FAQ 1. How to use product feeds and recommendations You will learnLearn how to cr
Let’s keep the conversation going from the Enabling SMS workshop! This is a collaborative space to post any related questions or comments about using SMS at Klaviyo.Please note: Because of the time needed to verify a toll-free phone number, this training will not be offered live in November, as there will not be adequate time to verify toll-free phone numbers prior to promotional sending for Cyber Weekend. The verification process can take 7-10 days, and it is strongly recommended to not send text messages prior to verification. If you would still like to set up SMS, view the recording below or follow the instructions in Getting started with SMS and MMS for the first time in the Klaviyo Help Center.During the session we: went over SMS consent and why it so important enabled SMS in our accounts created a signup form to start collecting SMS subscribers built our SMS welcome series flow Key takeaways: Start capturing SMS consent with a from and at checkout Turn on your SMS welcome
For DTC and ecommerce businesses, the Thanksgiving/Black Friday/Cyber Monday weekend are one of the most, if not the most important event of the entire year. With so much riding on the performance of the holiday season, it is essential that brands adequately prepare their marketing plan and campaigns. However, so many businesses find themselves ‘running out of time’ and have to scramble in the last few weeks before the holidays. With the 2022 holiday season just around the corner, it's imperative to get your game plan ready to have an epic holiday sales season this year.Here are my top 10 BFCM Prep tips and strategies to make this Cyber Weekend your best one yet! #1: Audit last year’s campaign performance Start by looking back to see what performed well and what didn’t last year. This ensures that you’ll leverage the winners again and replace the losing campaigns for this year. Don’t just look at what campaigns generated the most revenue; instead, broaden your perspective to look for
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for small to medium-sized businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: Website user experience and lead generation Flows to have live in your account Campaigns to build and schedule Recommended sending schedule While this training focused primarily on the above, we want to support you through executing these initiatives in your accounts Here are some additional resources to help you along the journey!Ready to implement these ideas? Clone or edit your primary signup form that routes to your newsletter Review and update the 5 essential flows Create the essential campaigns you will be sending throughout the weekend Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email [email protected] or your dedicated CSM. Want to learn more? Attend our [Strategy session] Designing emails that convert Additional resour
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for large/mid-market businesses)
Whether you’re looking for the replay of today’s session or to catch up with some of our additional resources, you’ve come to the right place! You’ll find everything you need below. in this session, we covered:Cyber Weekend deliverability do’s and don’ts Acquisition channels to optimise Flows to have live in your account Advanced segments to buildBelow are some additional resources to help you implement the strategies we discussed!Additional resources: Downloadable Cyber Weekend checklist Deliverability certificate: https://klaviyogrowth.com/3D8MZN7 Black Friday/Cyber Monday Marketing strategies: https://klaviyogrowth.com/3FfebfX Live Training schedule: https://klaviyogrowth.com/3TXrwgT
When I send a test email the name (brand) at the top of the email is dispalyed in bold. I want to change the name of this. I have tried changing the name by going to Account > Contact Information > Organization. and changing it there, then saving it, but it hasn’t changed when I send a test email. Should I be changing it soemwhere else?
Excited for Black Friday? So are we. Black Friday/Cyber Monday (BFCM) is kind of a big deal around here. For Klaviyo, it’s sort of like our Superbowl. Our team is incredibly passionate about helping Klaviyo users year-round, but we understand how important Q4 is to our user base, so we’ve whipped up a ton of helpful resources, guides and educational materials to help you knock it out of the park. This post is your cheat sheet that pulls together all of the incredible resources available to you to help you get ready for Cyber 5. 💬 Extended Klaviyo support hours for Black Friday and Cyber MondayOur incredible support team is working overtime to support you during this crucial time, offering around-the-clock email support starting Wednesday, November 23rd through Monday, November 28th. See this Help Center doc for full details and support availability. 👋 LIVE Office Hours with Klaviyo expertsNeed some last minute strategic support, and get final peace-of-mind before BFCM! We’re host
Recap discussion: [Strategy session] Last minute Cyber Weekend checklist: Klaviyo account must-haves (for entrepreneurs)
Hi there,Whether you were able to attend our session live or not, you can find the recording below.In this session, we covered:On-site experience and capturing leads Flows to have live in your account Campaigns to build and schedule Recommended sending schedule Downloadable Cyber Weekend checklist: MAKE A COPY | Cyber Month Content Calendar MAKE A COPY | Cyber Weekend Checklist Useful links:Deliverability sending guide for Cyber Weekend Guide to List Cleaning How to choose form targeting and behavior settings How to schedule a signup form How to A/B Test a Signup Form Guide to Collecting SMS Consent How to Add a Form Teaser Getting started with flows How to use Klaviyo showcase How to create a holiday opt-out campaign (Mother/Father’s Day example) Additional learning resources: Deliverability certificate Black Friday/Cyber Monday Marketing courses on Klaviyo Academy [Interactive workshop] Build your Cyber Weekend audiences (replay) Our upcoming live training schedule Do you have a que
Let’s keep the conversation going with Shea and Julie from the October 26, 2022, Account Spotlight featuring Chike Nutrition! This is a collaborative space to post any of your additional questions or share your own marketing wins, strategies, or lessons learned with other like-minded business owners and creators. During this session, we discussed how the Chike Nutrition marketing team: sent a revenue generating email campaign to raise awareness of their new exclusive VIP Facebook group. approaches running offers and discounts and which are the most successful for them. ran a 24 hour initiative where they refunded a single same day purchase every hour and how they can improve similar campaigns in the future. If you want to learn more, check out our live training schedule to see when the next Account Spotlight session is scheduled. Key takeaways from the training: With repeat customers spending, on average, 31% more than first time customers, it’s no surprise that nurturing exist
Happy Tuesday Community users! In today’s live feature walkthrough I am joined by fellow Klaviyos Anthony DelPizzo and Tristan Miller-Dannelongue, as well as Google Strategic Partner Development Manager Romain Varchetta Bartogli, to explore our new Google Ads integration. We also answered some burning customer questions during the live Q&A. Whether you were able to attend the session live or not, you can find a replay of the session below along with some additional resources to help you get the most out of the Google Ads integration. Additional resources:Getting started with Google Ads Advertising glossaryWhat’s new: Use Klaviyo’s Customer-First Data to Supercharge Your Google Ads Strategy Google Ads help center
Recap discussion: [Strategy session] Cyber Weekend offer and promotion strategy (for small/midsize businesses)
Whether you were able to attend this live training or you’re looking to watch the replay, you’ve come to the right place. Check out the recording below: In this session, we covered: 2021 Cyber Weekend data and trends Different promotional strategies Real examples of successful campaigns Planning your Cyber weekend content While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!Ready to implement these ideas: Finalize your promotional strategy Create your Cyber Weekend content calendar Build segments, create campaigns, and tailor holiday offers to those specific audiences Need more help? For technical troubleshooting, contact Support within the Klaviyo app. For strategic guidance, email [email protected] Want to learn more? Attend our [Interactive workshop] Build your Cyber Weekend audiences Take our Academy Course on Black Friday Cyber M
Bonjour à tous,Merci d’avoir participé à notre atelier “Créer un template e-mail pour Black Friday”.Pendant cette session, nous avons :Revu les fonctionnalités principales du nouvel éditeur d’e-mail de Klaviyo Créé un template d’e-mail de base en suivant les bonnes pratiques de design Exploré les conseils pour créer des e-mails qui se démarquent pendant le Black FridayVous trouverez ci-dessous l’enregistrement de la session : Ressources additionnelles :Checklist comprenant les étapes de la création du template Klaviyo's New Template Editor vs. Classic Template Editor Getting started with opt-in related pages for a list Besoin d’aide ? Contactez notre service Support pour toute question technique, ou envoyez un email à [email protected] pour recevoir des conseils stratégiques. Vous pouvez également remplir ce questionnaire pour être connecté à l’un de nos partenaires techniques certifiés. Au plaisir de vous revoir lors d’un prochain webinaire !Mai
Recap discussion: [Interactive workshop] Build your Cyber Weekend audiences (for enterprise businesses)
This training was intended for midmarket and enterprise customers. The recording is below for your review: Let’s keep the conversation going! Thank you for joining today’s training. This is a collaborative space to ask comments and share your experience with this topic. Feel free to ask questions, and we will get back to you!During the session we:discussed Apple Mail Privacy Protection (MPP) and what this means for your engaged audience built 4 segments to send (and exclude) this holiday season Engaged with MPP VIPs (email and SMS) Espresso Shot Unengaged Key takeaways:MPP leaves marketers unable to see true opens for those on Apple devices with MPP turned on Means you need to define engagement in another way (clicks) to avoid sending to unengaged profiles Klaviyo can identify clients with MPP enabled to use when building segments Additional resources:How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS15 Opens How to Identify iOS15 Mail Privacy Protection Ope
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