Meet the next generation of Google Analytics As of October 14, 2020, a Google Analytics 4 property (formerly known as an "App + Web" property) is now the default when you create a new property. Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more. 2022 releases August 5, 2022 July 29, 2022 July 28, 2022 July 22, 2022 July 11, 2022 July 8, 2022 June 28, 2022 June 13, 2022 June 2, 2022 May 31, 2022 May 20, 2022 April 22, 2022 April 6, 2022 March 18, 2022 March 14, 2022 March 4, 2022 February 11, …Read more
Learn about new features and functionality in the release notes.
Regarding international data transfers in Google Analytics
February 4, 2022In January, Austria’s data protection authority ruled that a local web publisher’s implementation of Google Analytics did not provide an adequate level of protection, on the grounds that U.S. national security agencies have a theoretical ability to access users' personal data. While this decision covers only one particular publisher and its specific circumstances, we recognize it poses challenges to other Google Analytics customers who are concerned that the DPA’s logic could be applied to any US-based analytics provider, and indeed any EU-US user data transfers. People increasingly rely on da…Read more
Cross-channel data-driven attribution in Google Analytics 4
January 12, 2022Advertisers around the world want to understand how to measure and optimize their media spend across marketing channels. This can be challenging because customers may interact with multiple touchpoints before making a purchase or completing another valuable action on your website or app. This is where attribution comes into play. Attribution is the act of assigning credit for conversions to different ads, clicks, and factors along users’ paths to completing a conversion. An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit for conversions is…Read more