The Global Market for Ray Tracing Software

Written By
By Jon Peddie

The latest market research report by Jon Peddie Research focuses on Ray tracing and the market opportunities for Ray tracing, where it could best be utilized, why it will be used and how it can bring value. 

Ray tracing is the physically accurate photo-realistic representation of objects and is used throughout the concept, design, prototyping (including virtual), manufacturing, and marketing phases of most products, and certainly all consumer products, all animations, new cars, buildings, and fashion.

Ray tracing usage as rendering solution over time

Ray tracing is coupled to 3D modeling, uses extensive and complex material libraries, and is linked to physics, game-engines used in simulations, and FEA constructs for the crash and compliance testing. 

JPR estimates the number of users of 3D rendering software to be 2.1 million based on software usage. 

Ray tracing is the most essential general-purpose rendering technique available. It is not the only rendering technique, nor is it the fastest, but it is the most accurate and can be the most photorealistic. It is one method within a continuum of methods of rendering a computer-generated image, but it has revolutionized rendering for art, gaming, engineering, and architecture. 

The ray tracing market growth has a CAGR of five-percent and should be almost a quarter of a billion dollars in 2023.

Written for anyone who wants to learn about the ray tracing market, this report discusses the suppliers, the programs, and the technology. This report is not intended as a tutorial on ray tracing mathematics or physics, or how to use ray tracing software. It includes marketing data to help people interested in the technology understand the positioning of the many suppliers in the field who will affect the way the rendering market will develop in the future. And it includes some historical backgrounding to explain how technology has gotten to this point of being a core piece of the rendering process and as a basis for our predictions of the future of rendering. 

Ray tracing isn’t just about shiny surfaces; there are all types of uses for and styles of ray tracing; one researcher likens it to writing because it can accommodate a wealth of different styles.


Who needs it?

For certain types of design, ray tracing is not desirable but demanded. For example, in the design of optical systems (lens, mirrors, and other components), jewelry design, lighting fixtures, and lamp design. In addition to such physical designs, there is a field of ray tracing for wave and field design in radio and acoustics. In these examples, the design, and resultant images and data must be absolutely physically accurate and photorealistic. 

Rendering and ray tracing software comes in various packages as stand-alone programs, integrated with a 3D modeler, or as a plug-in. A wide range of professions use photorealistic renderings such as architects, product designers, and engineers. Hollywood uses rendering in making CGI blockbusters; video game developers use it for cars and robots, and scientists use it for optics and subterranean exploration. Physically accurate renderings help doctors and radiologists find things that aren't easily revealed on a simple x-ray or MRI layer.

The use of ray tracing begins with the proposal for a product, bridge, automobile, movie or packaging concept. Used during design and pre-production in virtual prototyping, pre-viz, and concept sign off and, of course, it’s used extensively in marketing.

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