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Email metrics explained: Understanding email performance

A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...

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Supporting equitable access to reproductive and family care

SCOTUS’ recent ruling to overturn Roe v. Wade sets the stage for what will inevitably create additional pressure on a health and family care system already lacking the stability...

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Tips and tricks for scheduling email delivery

Picture this: You're on vacation, but your email marketers don't want to miss the optimal window to send an email to your subscribers. They need you to get the email out, but...

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How to use email-safe fonts and typography for accessibility

In the digital realm, web accessibility means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your...

Read more

Email metrics explained: Understanding email performance

A trip to your email analytics dashboard usually comes before a team meeting or after a product owner asks how many email subscribers are viewing content on a mobile device...

Read more

Tips and tricks for scheduling email delivery

Picture this: You're on vacation, but your email marketers don't want to miss the optimal window to send an email to your subscribers. They need you to get the email out, but...

Read more

How to use email-safe fonts and typography for accessibility

In the digital realm, web accessibility means developing elements in websites or emails to bypass any temporal, situational, or permanent disability. After all, you want to help your...

Read more

This is why your data privacy is so important

There’s been yet another shift in the ever-changing world of data privacy, and we wanted to make sure (as always) that we’re keeping you aware of the changes. So, here we go...

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How to prevent outbound spam

Spam sucks. That’s the long and short of it. We’ve talked about how to identify and prevent spam, but what if you’re part of the problem? We’re talking about outbound spam exiting...

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Beware of phishing emails

You’ve got mail! But is it legitimate? Even if you recognize the company that sent you the email, it’s best to double-check any emails that request sensitive information, like...

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Troubleshooting email soft bounces

It’s easy to focus on the positive metrics, like conversion rate and click-through, to elevate your email campaigns. But what about the negative metrics that are just as...

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Learning to improve Gmail deliverability

The inbox is a crowded arena, but you can’t compete if you don’t even make the cut. Any email sender will tell you email deliverability is a key success indicator and a surefire...

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